Website Privacy Statement


New England Orthodontic Laboratory is committed to protecting your privacy. This Privacy Statement sets forth our current privacy practices with regard to the information we collect when you or your electronic device interacts with our website. By accessing, you acknowledge and fully understand New England Orthodontic Laboratory Privacy Statement and freely consent to the information collection and use practices described in this Website Privacy Statement.


New England Orthodontic Laboratory collects certain information from and about its users in three ways: directly from our Web Server logs, with Cookies, and from users.

a. Web Server Logs

When you visit our Website, we may track information to administer the site and analyze its usage. Examples of information we may track include:

        • Your Internet protocol address
        • The kind of browser or computer you use
        • Number of links you click within the site
        • State or country from which you accessed the site
        • Date and time of your visit
        • Name of your Internet service provider
        • Web page you linked to our site from
        • Pages you viewed on the site.

b. Use of Cookies

New England Orthodontic Laboratory may use cookies to personalize or enhance your user experience. A cookie is a small text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web Server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a web page, or navigate within a site, a cookie helps the site to recall your specific information on subsequent visits. Hence, this simplifies the process of delivering relevant content and eases site navigation by providing and saving your preferences and login information as well as providing personalized functionality.

New England Orthodontic Laboratory reserves the right to share aggregated site statistics with partner companies, but does not allow other companies to place cookies on our website unless there is a temporary, overriding customer value (such as merging into a site that relies on third-party cookies).

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies.

You can obtain up-to-date information about blocking and deleting cookies via these links:

If you reject cookies by changing your browser settings, please be aware that this may disable some of the functionality on our Website.

c. Personal Information of Users

If you are a provider of medical services (a dentist or orthodontist), we may collect and process (a) your account data such as name, address, telephone number, facsimile number, e-mail address, credit card information and banking account information and (b) your patients’ dental and orthodontic medical records, including images of the teeth and gums that you provide to us. Any financial information we collect is used only to bill you for the services you purchased. If you purchase by credit card, this information may be forwarded to your credit card provider. For other types of registrations, we will ask for the relevant information. Additionally, we may collect and manage your purchase history, transaction details, customer preferences, educational details, practice details, email and message correspondence and geo-locational data. You may also be asked to disclose personal information to us so that we can provide assistance and information to you. For example, such data may be warranted in order to provide online technical support and troubleshooting.

If you are a general visitor, see above regarding web server logs and cookies.

Here is a list of the most common circumstances in which we may use or share your information:

        • For the manufacture of your medical device
        • For payment of amounts due to us
        • For quality assurance operations
        • For judicial and administrative proceedings
        • For compliance with any federal, state or other law
        • For the setup and management of a customer account
        • For the purchase of our products
        • For the distribution of information about our products, news and events we believe may be of interest to you
        • For the evaluation of user and customer trends
        • For communication with our customers (dentists/orthodontists)
        • For the process of obtaining and maintain insurance coverage, managing risks and securing professional advice
        • For the analysis of our products, development of new products and customization of products
        • In connection with a merger, acquisition, or liquidation of the company.

We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. Otherwise, we will not disclose personally identifiable information we collect from you to third parties without your permission. We do not sell, trade, or rent users personal identification information to others.


We will provide you with the means to ensure that personally identifiable information in your web account file is correct and current. You may review this information by contacting us by sending an email to our support attendant — [email protected].


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our site. Sensitive and private data exchange between the site and its users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.


New England Orthodontic Laboratory has the discretion to occasionally update this privacy statement. When we do, we will also revise the “updated” date at the top of this Privacy page. We encourage you to periodically review this privacy statement to stay informed about how we are helping to protect the personal information we collect. Your continued use of the service constitutes your agreement to this privacy statement and any updates.


If you have questions regarding our Privacy Statement, its implementation, failure to adhere to this Privacy Statement and/or our general practices, please contact us. [email protected] or send your comments to:

New England Orthodontic Laboratory
Attention: Privacy Statement Personnel
3 Riverside Drive
Andover, MA 01810

New England Orthodontic Laboratory will use commercially reasonable efforts to promptly respond and resolve any problem or question.